SBE 330 New Product Development Week 1 Complete Devry

SBE 330 New Product Development

Week 1 Discussions, Case Study and Course Project




Week 1 DQ 1

As a process, innovation comprises opportunity recognition, resource identification, venture development, and value creation. What are some of the ways the entrepreneur recognizes opportunities? When creating value, are financial gains the only measure of value?


Week 1 DQ 2

Should innovation activities be linked to our efforts to develop a strategic advantage or should innovation efforts be experimental with an objective of finding products or services that may be profitable at some indefinite point?


Week 1 Assignment:

Case Study ??? Changing Nature of Music Industry

Course Project ??? Product or Service Idea

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